At The WebMint, we help Canadian businesses capitalize on the streaming revolution through strategic Connected TV (CTV) advertising. Our data-driven approach enables you to reach viewers across popular streaming platforms with the targeting precision of digital marketing and the emotional impact of television.
As viewers continue shifting from traditional cable to streaming services, Connected TV offers unprecedented opportunities to reach engaged audiences. Unlike traditional TV advertising, CTV enables precise targeting, real-time optimization, and direct performance measurement.
Over 63% of Canadian households now access streaming content through Connected TV devices. Is your brand reaching this growing audience?
Comprehensive planning that aligns your CTV advertising with your overall marketing objectives and target audience behaviors.
Strategic guidance on developing high-impact video content that drives awareness, engagement, and action.
Expert negotiation and placement of your ads across premium streaming platforms to maximize reach and efficiency.
Full-service implementation including targeting setup, delivery monitoring, and ongoing optimization.
Advanced analytics that connect CTV ad exposure to website visits, conversions, and other business outcomes.
Let’s discuss your goals and ad strategy.
Connected TV (CTV) advertising refers to ads that appear on streaming content viewed on internet-connected devices like Smart TVs, Roku, Apple TV, gaming consoles, and other streaming devices. Unlike traditional TV, CTV allows for precise audience targeting, real-time optimization, and direct performance measurement—combining the emotional impact of TV with the data advantages of digital marketing.
Traditional TV advertising relies on broad demographic targeting and estimated viewership metrics. In contrast, CTV offers precise audience targeting based on interests, behaviors, and demographics; the ability to measure actual impressions rather than estimates; flexible budgeting without long-term commitments; and direct attribution that connects ad exposure to website visits and conversions.
CTV campaigns are more accessible than traditional TV, with entry points typically starting around $3,000-$5,000 per month for a meaningful presence. We recommend a minimum three-month commitment to gather sufficient data for optimization. CTV efficiently reaches specific audience segments, often making it more cost-effective than broadcast TV for businesses targeting particular customer profiles.
We implement cross-device tracking that connects CTV ad exposure to website visits and conversions. Performance indicators include video completion rate, unique reach, frequency, website visits attributed to CTV exposure, and conversion actions. Unlike traditional TV, CTV allows us to see actual household-level engagement and subsequent digital behaviors triggered by your ads.
Let’s create Connected TV campaigns that introduce your brand to valuable new audiences. Contact us today to learn how CTV can enhance your marketing mix.
