At The WebMint, we help Canadian businesses leverage the power of strategic press releases to gain media coverage, enhance credibility, and strengthen online presence. Our comprehensive approach combines journalistic expertise with digital marketing knowledge to create and distribute newsworthy content that gets noticed.
Despite changes in media consumption, well-crafted press releases continue to serve as a direct channel to journalists while simultaneously building your digital footprint through online distribution and search visibility.
89% of journalists rely on press releases as a key source for story ideas. Are you providing them with compelling content about your business?
Professional creation of newsworthy content that follows journalistic standards while strategically positioning your business.
Strategic distribution through established press release wire services that reach thousands of media outlets across Canada and beyond.
Direct pitching to carefully selected journalists and editors who cover relevant topics for your industry.
Enhancement of your press release for search visibility and digital amplification.
Comprehensive tracking of media pickups, online visibility, and engagement metrics from your press release.
Let’s discuss your goals and ad strategy.
Absolutely. While their role has evolved, press releases serve two valuable functions today: 1) They remain a primary source for journalists seeking story ideas, with 89% of media professionals relying on them; and 2) They create valuable digital content that enhances your online visibility, builds credibility, and can directly reach consumers through online distribution channels.
Newsworthy stories typically include elements like timeliness, significance, prominence, human interest, or relevance to current trends. Specific business announcements that warrant press releases include product launches, significant partnerships, executive appointments, expansion plans, major client acquisitions, industry awards, original research findings, and community initiatives. We can help assess if your announcement meets these criteria.
Press releases follow a specific journalistic format designed to provide media professionals with all the essential information they need to cover your story. Unlike marketing content, press releases maintain a more objective tone, include quotes from key stakeholders, provide factual background information, and follow the “inverted pyramid” structure that presents the most important information first.
Our standard distribution reaches thousands of media outlets, news websites, and journalists across Canada through established wire services. For targeted industries or announcements, we also conduct direct outreach to specifically identified journalists who cover relevant beats. Your release will also be distributed through our network of digital platforms and optimized for search visibility.
Let’s create press release strategies that capture media attention and enhance your digital presence. Contact us today to discuss your news and distribution options.
